Two Lines Align
Informational pamphlet design weaving a narrative between the works of Quentin Fiore and Irma Boom, two graphic design pioneers from different eras.
The mailer had to serve two functions—act as a foldable booklet, and once fully open present a poster on the reverse. I decided early on in the process that I wished to capture the spirit of the two designers, and challenge the format of the printed medium.
I attempted to invert the roles a booklet and a poster, where the fully expanded poster side took on the information and design of a booklet, and the booklet assumed the role of a hand-held poster.
Booklet as poster
The booklet really needs to be held to fully experience the intent and the reappropriation of the mediums. The diminutive booklet grows very quickly until it threatens to completely envelope the reader, causing them to hold it out and digest it as hand-held poster.
Click on the poster below to see how it transforms.
Poster as booklet
The second half of the design lives on the reverse side, and is meant to be hung on a wall. I used various contrasts to engage the reader and draw them in ever closer, essentially having to read the large scale booklet at an intimate distance, relocating to read different sections.